The lack of unit pricing on Tesco's Clubcard offers may make it harder for customers to accurately compare the cost of different sizes of similar groceries.
Can you spot the cheapest item from the real-life examples below? You'll have 20 seconds per question.
Each of the following questions is based on real Tesco prices found in May and June 2023.
Improving unit pricing is just one way supermarkets can help support people during the current cost of living crisis.Through our Affordable Food For All campaign, Which? is also calling on supermarket bosses to offer a choice of budget ranges that support a healthy diet in convenience stores. That's especially important in areas where people are struggling the most. They must also make it easier for all customers to work out which items offer the best value for money by making sure their pricing is clear and easily comparable - and this includes unit pricing.Do you want to see your supermarket take action to support you through the cost of living crisis? Sign our Affordable Food For All petition.
However, Tesco’s confusing pricing could mean that not everyone is able to find the best value options so easily. Improving unit pricing is just one way supermarkets can help support people during the current cost of living crisis.Through our Affordable Food For All campaign, Which? is also calling on supermarket bosses to offer a choice of budget ranges that support a healthy diet in all of their stores. That's especially important in areas where people are struggling the most. They must also make it easier for all customers to work out which items offer the best value for money by making sure their pricing is clear and easily comparable - and this includes unit pricing.Do you want to see your supermarket take action to support you through the cost of living crisis? Sign our Affordable Food For All petition.
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